Asked by Neshia Colbert on Sep 28, 2024
________ research is a process designed to collect a large number of responses using a standardized questionnaire from which the results can be summarized into numbers for statistical analysis.
A) Explanatory
B) Quantitative
C) Syndicated
D) Qualitative
Quantitative Research
Research methodology that focuses on gathering numerical data and performing statistical analysis.
Standardized Questionnaire
A fixed set of questions used in surveys to ensure consistency in the data collection process.
Statistical Analysis
The mathematical procedure of collecting, reviewing, interpreting, and presenting data to discover underlying patterns, correlations, or trends.
- Understand the application of quantitative analysis in market research.
Learning Objectives
- Understand the application of quantitative analysis in market research.
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