Asked by Neshia Colbert on Sep 28, 2024

________ research is a process designed to collect a large number of responses using a standardized questionnaire from which the results can be summarized into numbers for statistical analysis.

A) Explanatory
B) Quantitative
C) Syndicated
D) Qualitative

Quantitative Research

Research methodology that focuses on gathering numerical data and performing statistical analysis.

Standardized Questionnaire

A fixed set of questions used in surveys to ensure consistency in the data collection process.

Statistical Analysis

The mathematical procedure of collecting, reviewing, interpreting, and presenting data to discover underlying patterns, correlations, or trends.

  • Understand the application of quantitative analysis in market research.