Asked by Michael Weston on Jul 07, 2024
Verified
Researchers have found that a ____________ degree of fear in a message makes it more effective, particularly when it is combined with ____________.
A) maximum; information about how to prevent the fearful consequences
B) minimum; threats
C) moderate; threats
D) moderate; information about how to prevent the fearful consequences
Degree Of Fear
A measure or level of fear, which could range from mild anxiety to intense terror, often assessed in psychological contexts.
Fearful Consequences
Negative outcomes that are dreaded or feared, often used as a deterrent for certain behaviors.
- Identify effective components of persuasive messages, particularly in relation to fear.
Verified Answer
JE
Jacob EdwardsJul 13, 2024
Final Answer :
D
Explanation :
Moderate level of fear in a message combined with information on how to prevent the potentially feared consequence is the most effective way to enhance the persuasiveness of the message. This is because a moderate level of fear triggers a sense of vulnerability, and information on how to prevent the feared consequence provides a sense of control to the recipient of the message, increasing their perceived ability to take action. Therefore, option D is the best choice.
Learning Objectives
- Identify effective components of persuasive messages, particularly in relation to fear.
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