Asked by Ashley Fondeur on May 11, 2024
Verified
Rory just bought a gourmet bagel store. She is working with a freelance graphic artist who is designing her logo and print advertisements. Rory is spending days looking over the various designs and color options. She needs to remember that the creative aspect of advertising design
A) is everything.
B) will determine pretesting and posttesting options.
C) dictates tracking alternatives.
D) should not overshadow the message.
E) should always include incentives.
Creative Aspect
The element of a project or task that involves innovation, originality, and imaginative thinking.
Advertising Design
The creative process of developing visual and textual elements in advertisements to effectively communicate a marketing message and engage the intended audience.
- Acquire knowledge on the components of producing impactful advertisements, encompassing both headlines and the main text.
Verified Answer
MG
Marisol GarciaMay 12, 2024
Final Answer :
D
Explanation :
The creative aspect of advertising design should not overshadow the message. While it is important to have eye-catching and aesthetically pleasing designs, the main goal of advertising is to communicate a message effectively to the target audience. Therefore, the design should enhance and support the message, not detract from it.
Learning Objectives
- Acquire knowledge on the components of producing impactful advertisements, encompassing both headlines and the main text.