Asked by McKenna Kuehl on Mar 10, 2024
Verified
The execution style of an advertising message must
A) match the medium and the objectives.
B) correspond with globally accepted norms.
C) include a minimum of puffery and maximum media buy.
D) selectively pull retailers into the marketing channel.
E) cover new creative ground to be effective.
Execution Style
In marketing, it refers to the manner in which an advertising or marketing message is delivered, including the tone, imagery, and format used.
Advertising Message
The key idea or theme conveyed through an advertisement, intended to influence the perception or behavior of the target audience.
- Understand the key aspects involved in crafting successful advertising material, such as headlines and body copy.
Verified Answer
AM
Alicia MontoyaMar 10, 2024
Final Answer :
A
Explanation :
The execution style of an advertising message must match the medium and the objectives to be most effective. It is important to consider the characteristics of the medium being used (such as television, print, or social media) and the goals of the campaign (such as increasing brand awareness or driving sales) when developing the execution style.
Learning Objectives
- Understand the key aspects involved in crafting successful advertising material, such as headlines and body copy.