Asked by sandy sharma on Sep 26, 2024
Saminda, a manager at Sunwear Inc, needs to tell Roger he has been laid off. According to the Lengel-Daft Contingency Model of Media Selection, he should use a rich medium. As a communication consultant, which would you recommend?
A) A face-to-face meeting
B) A voice mail message
C) A videotape presentation
D) A brief memo
E) General e-mail
Lengel-Daft Contingency Model
A theoretical framework suggesting that the effectiveness of communication processes and mediums varies according to the uncertainty and complexity of the situation.
Rich Medium
Communication channels with the capacity to convey messages in a more understanding and effective manner through immediate feedback, multiple cues, and personalization.
- Acquire knowledge on the concept of media richness and its role in enhancing communication efficiency.
Learning Objectives
- Acquire knowledge on the concept of media richness and its role in enhancing communication efficiency.
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