Asked by Rocio Caballero on Sep 28, 2024
The concept of opportunity cost is represented in which of the following questions?
A) What's the time value of the person tasked with creating content for the corporate blog?
B) How fast should companies respond to crisis situations in social media?
C) How risky is it for a company to allow the sharing of a brand message beyond the company's discretion?
D) Should a company allow manipulation of their message beyond the company's discretion?
E) Should a company allow negative tweets about them on their Twitter company account?
Opportunity Cost
The loss of potential gain from other alternatives when one alternative is chosen.
Corporate Blog
A formally maintained web blog by a company to share insights, announce product launches, and engage with its audience in a more conversational tone.
Crisis Situations
Emergency or critical circumstances that require immediate attention, often posing significant threat or risk to people, property, or stability.
- Comprehend the idea of opportunity cost as it pertains to social media strategy and its effects on the allocation of resources.
Learning Objectives
- Comprehend the idea of opportunity cost as it pertains to social media strategy and its effects on the allocation of resources.