Asked by Nicholas Bermudez on Apr 29, 2024
Verified
The FAB selling technique is a tool for:
A) customer needs assessment.
B) behavior modification.
C) customer retention.
D) benefit selling.
E) trial closing.
FAB Selling Technique
A presentation technique stressing features, advantages, and benefits of a product.
Benefit Selling
A sales approach that focuses on communicating the benefits and value of a product or service to the customer, rather than just its features.
Customer Retention
Strategies and activities a business employs to keep its customers engaged and reduce customer turnovers.
- Recognize particular strategies for sales, such as the SELL Sequence and FAB technique, to enhance the effectiveness of sales presentations.
Verified Answer
Learning Objectives
- Recognize particular strategies for sales, such as the SELL Sequence and FAB technique, to enhance the effectiveness of sales presentations.
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