Asked by Abdullah Elalami on May 31, 2024
Verified
What should a salesperson using the FAB selling technique primarily stress during a sales presentation?
FAB Selling Technique
A method focusing on the Features, Advantages, and Benefits of a product or service, highlighting its value to the customer.
Sales Presentation
A structured dialogue or demonstration aimed at persuading a potential buyer to purchase a product or service.
- Narrate the strategies for delivering effective sales presentations, featuring the Feature-Advantage-Benefit (FAB) selling approach.
Verified Answer
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Learning Objectives
- Narrate the strategies for delivering effective sales presentations, featuring the Feature-Advantage-Benefit (FAB) selling approach.