Asked by Shelby Jackson on Jul 04, 2024
Verified
The first step in content analysis is ______.
A) develop a hypothesis or research question about the content
B) define the content to be analyzed
C) sample the universe of content
D) select units for coding
Hypothesis
A testable statement about the relationships one expects to find among variables of interest. A two-tailed test predicts relationships between two variables but does not specify the direction of the relationship. A one-tailed test specifies the direction of relationships between variables. Null hypotheses specify that there is no relationship between variables.
- Understand the procedural guidelines for analyzing content, comparing and contrasting quantitative versus qualitative strategies.
Verified Answer
AN
Abdullah NaeemJul 07, 2024
Final Answer :
A
Explanation :
Developing a hypothesis or research question about the content is the first step in content analysis, as it guides the direction and purpose of the analysis.
Learning Objectives
- Understand the procedural guidelines for analyzing content, comparing and contrasting quantitative versus qualitative strategies.
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