Asked by Isabella Cardenas on Apr 26, 2024
Verified
The first step in the personal-selling process is ______.
A) questioning
B) approach
C) pre-approach
D) demonstration
Personal-Selling Process
A series of steps that a salesperson follows to sell a product or service, which usually includes pre-approach, approach, presentation, handling objections, closing, and follow-up.
Pre-Approach
A stage in the selling process where information is gathered about a potential client before making direct contact.
- Describe the personal-selling process and its steps.
Verified Answer
AN
Alberto NajarroApr 30, 2024
Final Answer :
C
Explanation :
The first step in the personal-selling process is the pre-approach, where salespeople prepare for the sales visit to a potential customer by researching and gathering information about the customer to tailor their sales pitch accordingly.
Learning Objectives
- Describe the personal-selling process and its steps.
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