Asked by Aliyana Shivji on Jul 04, 2024
Verified
The marketing research process follows five steps, and to be effective they must be followed in order without omitting any steps.
Marketing Research Process
A systematic approach to collecting, analyzing, and interpreting data to inform marketing decisions.
- Comprehend the vital stages in the marketing research process and their sequential relevance.
Verified Answer
JE
Jarrett EvansJul 10, 2024
Final Answer :
False
Explanation :
The marketing research process is often outlined as following five basic steps: defining the problem and research objectives, developing the research plan, collecting the information, analyzing the information, and presenting the findings. However, in practice, the process can be more flexible, and steps can sometimes be revisited or occur in a slightly different order depending on the specific needs of the research project.
Learning Objectives
- Comprehend the vital stages in the marketing research process and their sequential relevance.
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