Asked by Meaghan Pollard on Sep 28, 2024
Data that has been collected for some other purpose than to answer the question at hand is called ________.
A) quantitative data
B) demographic data
C) secondary data
D) primary data
Secondary Data
Information that has been collected previously by someone else for a different purpose but is being utilized for a new analysis.
Quantitative Data
Quantitative data consists of numerical measurements and statistics that can be analyzed mathematically to identify patterns and trends.
Primary Data
Data collected directly by the researcher for a specific research purpose or project, not previously gathered or used.
- Acquire knowledge of the successive phases in the marketing research methodology.
Learning Objectives
- Acquire knowledge of the successive phases in the marketing research methodology.
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