Asked by Yahya Jabado on May 11, 2024
Verified
The regional manager for your furniture store announces a goal of increasing the company's share of wallet by 10 percent. What does the manager mean?
Share Of Wallet
The proportion of a customer's total spending that is captured by a particular business.
- Comprehend the aims and tactics of marketing for in-person retail outlets.
Verified Answer
CG
corina guzmanMay 17, 2024
Final Answer :
The manager wants to increase sales to the store's current customers, increasing the percentage of purchases a customer makes from that store rather than competitors' stores.
Learning Objectives
- Comprehend the aims and tactics of marketing for in-person retail outlets.
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