The reward system in an organization can be a particularly effective tool for maintaining or changing organizational culture.

The reward system can help reinforce and incentivize behaviors that align with desired cultural values, or it can encourage individuals to adopt new behaviors that are more in line with the desired culture. For example, if an organization values teamwork and collaboration, rewarding individuals or teams that demonstrate those behaviors can help reinforce those values and ultimately shape the overall culture of the organization. However, if the reward system is misaligned with the desired culture, it can have the opposite effect and undermine efforts to create a desired culture.