Asked by Wendy Thurmond on Jun 09, 2024
Verified
The Tour of Hope is a cross-country bike tour designed to raise awareness about cancer clinical trials.Dasani bottled water is one of the sponsors,which enables the company to utilize _____ marketing.
A) organization
B) event
C) place
D) person
Dasani Bottled Water
A brand of bottled water launched by The Coca-Cola Company, known for its purification process.
Event Marketing
Marketing or sponsoring short-term events such as athletic competitions and cultural and charitable performances.
Awareness
The state or ability to perceive, feel, or be conscious of events, objects, or sensory patterns.
- Understand the significance of marketing strategies in accomplishing marketing goals.
Verified Answer
JL
Juliette LezakJun 12, 2024
Final Answer :
B
Explanation :
Event marketing is the correct answer because Dasani is sponsoring a specific event (the Tour of Hope) to promote its brand, which is a common strategy in event marketing.
Learning Objectives
- Understand the significance of marketing strategies in accomplishing marketing goals.
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