Asked by Namrita Dadwan on May 05, 2024
Verified
This term refers to the business practice of making exhibitors license films without a preview.
A) block booking
B) vertical integration
C) horizontal integration
D) blind bidding
Blind Bidding
A system in which theater owners were forced by the studios to bid on films without the benefit of exhibitor screenings.
- Elucidate on the methods of block booking and vertical integration within business operations and their consequences for the movie industry.
Verified Answer
FA
Fahima AkhterMay 09, 2024
Final Answer :
D
Explanation :
Blind bidding is the business practice of making exhibitors license films without a preview. The exhibitor would bid on a film based solely on the reputation of the studio or producer, without having seen the actual content of the film. This practice was prevalent in the early days of the film industry and was often used to leverage the power of major studios over smaller exhibitors.
Learning Objectives
- Elucidate on the methods of block booking and vertical integration within business operations and their consequences for the movie industry.
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