Asked by Garima Gurung on Jun 13, 2024
Verified
This term refers to the conglomerate practice of studios buying independently made films and distributing them.
A) horizontal integration
B) vertical integration
C) packaging
D) negative pickup
Negative Pickup
A financing agreement where a movie studio agrees to buy the rights to a film after it is completed, typically guaranteeing distribution.
Horizontal Integration
A business strategy where a company acquires, merges with, or takes over another company in the same industry at the same stage of production.
Vertical Integration
A business strategy where a company controls multiple stages of production and/or distribution within the same industry, often to increase control over the supply chain and reduce costs.
- Identify and explain the concepts of vertical and horizontal integration in the film industry.
Verified Answer
Learning Objectives
- Identify and explain the concepts of vertical and horizontal integration in the film industry.
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