Asked by Hannah Hanson on May 08, 2024
Verified
Tiffany is the sales rep for ATV Communication Systems. She wants to bid on the RFP issued by Flamingo University for distance learning technology. Tiffany knows she will need to provide the university with detailed information, demonstrations of the firm's technology, and training sessions for faculty and students. She will also need to build relationships and learn about the key members of the university's buying center. The type of buying situation is best described as a(n)
A) modified rebuy.
B) new buy.
C) straight rebuy.
D) wholesale buy.
E) adapted buy.
RFP
Request for Proposal, a document issued by an organization seeking to procure a service or product, inviting suppliers to submit a proposal on the specifics of the stated requirement.
Distance Learning Technology
Technologies designed to facilitate learning for students who are not physically present in a traditional educational setting.
Buying Center
A team within a company that is in charge of deciding what to buy.
- Grasp the breadth of purchasing situations within the B2B sector and their specific peculiarities.
- Develop strategies for marketing and selling in different types of buying situations.
Verified Answer
Learning Objectives
- Grasp the breadth of purchasing situations within the B2B sector and their specific peculiarities.
- Develop strategies for marketing and selling in different types of buying situations.
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