Asked by Xandrei Lugay on Jun 12, 2024
Verified
Which statement is true regarding buyers/customers for the business-to-business (B₂B) market?
A) Buyers for the B₂B market are larger in number than the B₂C market.
B) B₂B customers don't impact the firm's bottom line.
C) B₂B buyers don't typically foster relationships with their customers.
D) Business marketers typically deal with far fewer buyers than consumer markets.
E) Because B₂B markets have many customers, each individual customer is not as essential to the firm's success.
Business-to-Business (B₂B)
Commercial transactions or engagements between two businesses, rather than between a company and individual consumers.
Bottom Line
The final line in a financial statement that shows net income or loss.
- Identify and differentiate the characteristics and buying behaviors of B2B markets compared to B2C markets.
Verified Answer
AW
Alethia WhitfieldJun 19, 2024
Final Answer :
D
Explanation :
Business-to-business (B2B) markets often involve transactions between companies, which means the number of buyers is generally smaller compared to the business-to-consumer (B2C) market. In B2B markets, relationships and negotiations are key, and each buyer often represents a significant portion of the seller's business, making the dealings more personalized and the number of buyers more manageable.
Learning Objectives
- Identify and differentiate the characteristics and buying behaviors of B2B markets compared to B2C markets.
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