Asked by Sabrina Laricy on Jul 21, 2024
Verified
To keep brands relevant, brand managers have to pay attention to three levels of change. The emergence of political populism is an example of what level?
A) Macro
B) Meso
C) Micro
D) None of these
Political Populism
A political approach that strives to appeal to ordinary people who feel their concerns are disregarded by established elite groups.
Levels of Change
Refers to the depth and breadth of transformation within an organization, ranging from superficial adjustments to deep structural changes affecting its core.
Macro
Pertaining to the large-scale or overall view of something, often used to describe broad trends or total system analysis.
- Identify the three levels of change affecting brand relevance and examples of each.
Verified Answer
Learning Objectives
- Identify the three levels of change affecting brand relevance and examples of each.
Related questions
To Keep Brands Relevant, Brand Managers Have to Pay Attention ...
Changing the Brand's Position Is Called Which of the Following ...
What Does the Traditional Approach to Balancing Relevance and Consistency ...
Brand ________ Often Begins with an Investment in Rebuilding Trust ...
Those Who Are Critical of Advertising Argue That It ...