Asked by Hannah Kristen on Jul 25, 2024

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Today car-buying customers can enter negotiation armed with accurate facts and figures about a car.Describe how car buyers felt before the age of the Internet.

Car-buying

The process of acquiring a vehicle, typically involving negotiation, financial transactions, and decision-making.

Negotiation

A dialogue between two or more parties intended to reach a beneficial outcome over a conflict, through compromise or agreement.

Internet Age

A period in human history characterized by the widespread adoption and use of the internet, impacting communication, commerce, and information access.

  • Describe the principle of power in negotiation settings and its foundations, with an emphasis on Best Alternative to a Negotiated Agreement (BATNA).
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Diana AguayzaJul 30, 2024
Final Answer :
Before the age of the Internet,many consumers approached buying a car with the same enthusiasm as visiting the dentist.Customers knew their role was to scoff at the asking price,threaten to walk away from the vehicle,and generally engage in tough negotiation postures in order to get the best deal.Still,after they drove the car off the lot,nagging doubts remained about whether or not they paid too much for their new car.