Asked by Jill Colleen Argame on Apr 27, 2024
Verified
Tomas greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays and offers them free meals on their birthdays. Tomas most likely hopes that this attention to his "regulars" will encourage them to
A) assist him in meeting his functional needs.
B) always include his firm in their universal set.
C) extend problem solving beyond ritual consumption.
D) internalize impulse attitudes.
E) spread positive word of mouth.
Positive Word
A word or phrase that conveys an affirmative, optimistic, or constructive tone.
Free Meals
Complimentary food offerings provided by an establishment, often as a part of a promotional deal or as a benefit of service.
Functional Needs
The practical or utilitarian requirements that a product or service must satisfy for the consumer, such as durability, convenience, and efficiency.
- Understand the significance of personal interaction and relationship-building in customer retention and positive word-of-mouth.
Verified Answer
Learning Objectives
- Understand the significance of personal interaction and relationship-building in customer retention and positive word-of-mouth.
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