What benefits can collective identification by members with a team or small group provide? Are there any potential risks?

Student answers may vary. Collective identification by members with a team or small group has potential benefits such as greater cohesiveness and cooperation and lower turnover. Leaders can increase collective identification by helping to create a unique identity and a favorable reputation for the team. Leaders can interpret events in terms of social identities related to past experiences and shared values of followers. Symbols, rituals, and ceremonies can be used to enhance the visibility of the group and to encourage members to express their loyalty and dedication. Stories, myths, and celebration of current and past achievements can also enhance collective identification. Despite the potential benefits, strong identification with a team or subunit also has potential risks. For example, members may be unwilling to express concerns or dissent that would improve the group's decisions. Disagreements with other subunits or with top management are more likely to escalate into serious conflicts. In extreme cases, the unit may seek to withdraw from the organization or to use political tactics to undermine opponents in the organization.