Asked by Oscar Zamora on Jun 26, 2024
Verified
What is the goal of A/B testing?
A) To determine what design choices trigger the best performance on the KPIs.
B) To compare the cost of different tactics.
C) To determine the time value of performing one action vs.another action.
D) To determine how well the brand addressed customer needs.
E) To gauge the successfulness of risk mitigation efforts.
A/B Testing
A statistical way of comparing two versions (A and B) of a webpage or app against each other to determine which one performs better.
Key Performance Indicator
A measurable value that demonstrates how effectively a company is achieving key business objectives.
- Acquire knowledge about the tools and techniques for exploring and displaying Key Performance Indicators, such as performance dashboards and A/B testing.
Verified Answer
AC
arlene calcenaJun 27, 2024
Final Answer :
A
Explanation :
The goal of A/B testing is to determine what design choices trigger the best performance on the key performance indicators (KPIs). This helps to optimize website or marketing campaign performance and improve conversion rates. The other choices are not relevant to the goal of A/B testing.
Learning Objectives
- Acquire knowledge about the tools and techniques for exploring and displaying Key Performance Indicators, such as performance dashboards and A/B testing.
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