Which of the following refers to the process of dividing a market into meaningful and distinct customer groups?

A) targeting
B) positioning
C) segmentation
D) differentiation

Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

Distinct Customer Groups

Segments of the market differentiated by specific needs, characteristics, or behaviors, requiring tailored marketing strategies.