What simple action put into motion a highly successful corporate responsibility program by the Whirlpool Corporation,and why did they do so?

In 2015,an elementary school principal in Fairfield,California,asked Whirlpool to donate a washer and dryer to the school after discovering that students weren't going to school because they didn't have clean clothes,staying home instead to avoid bullying and mockery.Whirlpool conducted a survey and discovered this is a pervasive national problem,not just local,and so responded by creating the Care Counts™ program.