Asked by Joselyne Saldaña Gonzalez on Apr 24, 2024
Verified
What stage of the customer journey should sponsorship be used?
A) Advocate
B) Buy
C) Bonding
D) None of these
Sponsorship
Financial or material support provided to events, activities, or individuals, often in exchange for advertising or promotional benefits.
Customer Journey
Describes the complete set of experiences that customers go through when interacting with a company and its products or services.
- Comprehend the application of integrated marketing communications throughout various phases of the customer journey.
Verified Answer
SW
Stiaan Wolmarans7 days ago
Final Answer :
C
Explanation :
Sponsorship is often used in the bonding stage of the customer journey to strengthen relationships with existing customers and enhance loyalty.
Learning Objectives
- Comprehend the application of integrated marketing communications throughout various phases of the customer journey.
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