Asked by Santosh Poudel on Jul 02, 2024
Verified
When a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews This is referred to as which of the following?
A) Confirmation bias.
B) Verification.
C) Similar life experiences.
D) False equivalency.
E) Influence tactics.
Similar Life Experiences
Experiences that are alike or share common aspects, often bringing people together or influencing their perspectives.
Confirmation Bias
Definition: A cognitive bias that involves favoring information that confirms previously existing beliefs or biases, often leading to skewed or selective perception of evidence.
Influence Tactics
Strategies or actions designed to change another's behaviors or perceptions.
- Understand how consumer trust in product reviews is influenced.
Verified Answer
PM
Prosper Morake7 days ago
Final Answer :
A
Explanation :
Confirmation bias occurs when individuals favor information or perspectives that confirm their preexisting beliefs or values. In the context of product reviews, when shoppers recognize similarities between themselves and a reviewer, they are more likely to trust the review because it aligns with their own experiences or expectations, thus confirming their biases.
Learning Objectives
- Understand how consumer trust in product reviews is influenced.