Asked by Mikayla Pearson on Jun 16, 2024
Verified
Which of the following is true of negative reviews and ratings on retail websites?
A) Gives consumers information needed to assess risk.
B) Minimizes perceived performance and financial risk associated with purchases.
C) Enhances credibility and removes the fear of 'too good to be true'
D) Gives retailers valuable information on products that should be improved or discontinued.
E) All of the above.
Negative Reviews
Critical or unfavorable customer feedback about a product or service, typically published on review websites or social media platforms.
Retail Websites
Online platforms where goods and services are sold directly to consumers, encompassing a wide range of e-commerce sites.
Perceived Performance
An individual's perception of how well a product or service meets their expectations and needs.
- Analyze the impact of negative reviews and ratings on consumer perception and brand credibility.
Verified Answer
Learning Objectives
- Analyze the impact of negative reviews and ratings on consumer perception and brand credibility.
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