Asked by Mallika Khullar on Apr 24, 2024
Verified
When Fix-It-Fast, a Montana-based discount hardware chain, sent snow shovels to its Augusta, Georgia, store in April, it was engaged in
A) concentrated segmentation.
B) geodemographic segmentation.
C) benefit segmentation.
D) psychographic segmentation.
E) misguided geographic segmentation.
Geographic Segmentation
The process of dividing a market into smaller groups based on variables such as location, region, country, or climate.
Fix-It-Fast
An approach or service strategy focused on quickly addressing and resolving customer issues or complaints to ensure satisfaction.
Snow Shovels
Tools designed specifically for the removal of snow from sidewalks, driveways, and other surfaces.
- Understand thoroughly the ideas and blueprints for segmenting markets effectively.
- Identify the significance and techniques involved in tailoring marketing strategies to targeted segments.
Verified Answer
Learning Objectives
- Understand thoroughly the ideas and blueprints for segmenting markets effectively.
- Identify the significance and techniques involved in tailoring marketing strategies to targeted segments.
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