Asked by Evely Martinez on Sep 26, 2024

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When planning a marketing or sales message,which is the first step of the process?

A) Identifying the product or service to sell
B) Analyzing the competition
C) Identifying key selling points
D) Assessing audience needs
E) Anticipating objections

Key Selling Points

The most attractive and unique features of a product or service that are highlighted to encourage purchases.

Anticipating Objections

The practice of predicting and preparing responses to potential criticisms or opposition.

Assessing Audience

involves identifying and understanding the characteristics, needs, and expectations of those for whom the content or message is intended.

  • Discern the essential considerations for strategizing marketing and sales communications.
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DS
dadsagdsagd sadawefeaef1 day ago
Final Answer :
D
Explanation :
D)As with every other business message, successful marketing and sales messages start with an understanding of audience needs. Depending on the product and the market, these can range from a few functional considerations (such as the size, weight, and finish of office paper)to a complicated mix of emotional and logical issues (all the factors that play into buying a house, for example).