Asked by Maria Moreno on Sep 25, 2024

Which of the following is not a step to be considered during the planning stage of marketing and sales messages?

A) Assessing audience needs
B) Analyzing the competition
C) Determining key selling points
D) Anticipating purchase objections
E) Determining channel and medium

Purchase Objections

Purchase objections are reasons or arguments presented by potential buyers indicating why they hesitate or decide not to buy a product or service.

Channel And Medium

The means or pathways through which a message is communicated from sender to receiver.

  • Acknowledge the factors to account for in creating marketing and sales messages.