Asked by Kaitlyn Munger on May 11, 2024
Verified
When purchasing books on Amazon.com, customers are shown other books and a message saying "Customers who purchased [your book] also purchased . . ." This is an example of
A) mass media advertising.
B) publicity.
C) public relations.
D) sales promotions.
E) direct marketing.
Direct Marketing
A form of advertising where businesses communicate directly with customers through various channels like mail, email, or phone.
Mass Media Advertising
The process of conveying promotional messages to large, widespread audiences through mediums like television, radio, newspapers, and the internet.
Sales Promotions
Short-term incentives aimed at encouraging the purchase or sale of a product or service, such as coupons, discounts, and contests.
- Understand the concept and examples of direct marketing strategies.
Verified Answer
BA
Brandy AdamsMay 16, 2024
Final Answer :
E
Explanation :
This is an example of direct marketing, as Amazon is using customer data to make personalized recommendations for further purchases.
Learning Objectives
- Understand the concept and examples of direct marketing strategies.