Asked by Elaine Burnside on Jul 13, 2024
Verified
What is being used by a store owner who sends out a text message to her preferred customers announcing the arrival of this season's new clothing?
A) mobile marketing
B) social marketing
C) personal selling
D) sales promotions
E) advertising
Mobile Marketing
Marketing activities that use mobile devices, such as smartphones and tablets, as the medium to reach consumers.
Text Message
A form of electronic communication sent and received over a phone network, typically consisting of short messages.
Sales Promotions
Short-term incentives aimed at encouraging the purchase or sale of a product or service.
- Comprehend the principle and instances of direct marketing approaches.
Verified Answer
CT
Cameron TillyJul 20, 2024
Final Answer :
A
Explanation :
Sending out a text message to preferred customers is an example of mobile marketing, which allows businesses to reach customers through their mobile devices.
Learning Objectives
- Comprehend the principle and instances of direct marketing approaches.