Asked by Olivia Lafrenz on Jun 14, 2024
Verified
Which content analysis technique involves coding categories drawn from existing theories relevant to the research focus with a goal of using these themes to understand the data and help new themes to emerge from the data itself?
A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis
Coding Categories
In qualitative research, this refers to the systematic arrangement of text or data into groups or themes for the purpose of analysis.
Directed Content Analysis
A methodology in qualitative research where existing theory or research guides the analysis of textual data.
Existing Theories
Pre-established theoretical frameworks or hypotheses that are used to guide research, explain phenomena, or make predictions.
- Understand the fundamental principles and real-world uses of directed, summative, conventional, and narrative content analysis methods.
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Learning Objectives
- Understand the fundamental principles and real-world uses of directed, summative, conventional, and narrative content analysis methods.
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