Which IMC channel uses coupons or rebates to encourage the purchase of a product or service?

A) advertising
B) sales promotions
C) direct marketing
D) public relations
E) online marketing

Sales Promotions

Short-term incentives or events designed to increase interest, enhance product demand, or stimulate sales of a product or service.

Imc Channel

The use of various promotional tools in a coordinated manner to reinforce the marketing message in integrated marketing communications.

Coupons Rebates

Incentives offered to consumers as a form of discount on goods or services, where coupons provide immediate reductions and rebates require submission for a refund post-purchase.