Asked by Julia Kochman on Jun 14, 2024
Verified
Which of the following best completes the following statement,'Social media are relatively inexpensive ways to increase the ______ and ______ of messages that are otherwise delivered via more traditional,big media methods.'?
A) Reach,frequency.
B) Effectiveness,stickiness.
C) Reach,stickiness.
D) Effectiveness,frequency.
E) All are true.
Reach
The total number of different people or households exposed to an advertisement or a social media post, often expressed as a percentage of the target market.
Frequency
The rate at which something occurs over a particular period of time or in a given sample.
Effectiveness
The degree to which objectives are achieved and the extent to which targeted problems are solved.
- Understand the significance of incorporating social media marketing into the overarching marketing strategy of the brand.
Verified Answer
PA
Paulina AlarconJun 15, 2024
Final Answer :
A
Explanation :
The statement is referring to the ability of social media to increase the reach (the number of people who see the message) and frequency (the number of times the message is seen) of messages in a cost-effective way. Option A best completes the statement by providing the two most relevant terms that reflect this idea. The other options either provide inaccurate or incomplete terms or introduce irrelevant concepts.
Learning Objectives
- Understand the significance of incorporating social media marketing into the overarching marketing strategy of the brand.
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