Asked by Charlotte Anderson on Sep 28, 2024
Which of the following questions should be answered by 'A competitive social media analysis'?
A) In which social media channels and specific vehicles are competitors active?
B) How do competitors present themselves in those channels and vehicles?
C) Who are competitors' fans and followers?
D) How do fans and followers respond to the competitor brand's social activity?
E) All of these.
Competitive Social Media Analysis
The process of assessing the social media presence and strategies of competitors to identify strengths, weaknesses, opportunities, and threats.
- Understand the role and objectives of a competitive analysis in social media marketing.
Learning Objectives
- Understand the role and objectives of a competitive analysis in social media marketing.
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