Which of the following is a true statement about trends?

A) They are short-term shifts based on popular culture.
B) They represent significant market opportunities.
C) They are based only on demographic statistics.
D) They cannot be quantified for marketing purposes.

Market Opportunities

Situations where a company can capitalize on a gap in the market to meet customer demand and gain a competitive advantage.

Demographic Statistics

Numerical data relating to the characteristics of a population, such as age, gender, income, and education, used for market segmentation and analysis.

Quantified

Refers to the process of expressing or measuring something in terms of quantity or numbers, making it possible to analyze and compare objectively.