Asked by Risham Aulakh on Sep 24, 2024
Verified
Which of the following is FALSE?
A) To reduce cannibalization among products,make the products more homogenous
B) After acquiring a substitute product,raise prices on both the products
C) After acquiring a complementary product,lower prices on both the products
D) All of the above
Homogenous
Products, services, or groups that are identical, similar in nature, and indistinguishable from each other in the eyes of the consumer.
Substitute Product
A product or service that consumers can use in place of another to satisfy the same need or desire.
Complementary Product
A product that adds value to another, typically unrelated product when used together.
- Master the strategic factors in positioning products to cut down on cannibalization across a company’s own product range.
Verified Answer
SI
Sol Irene Duarte3 days ago
Final Answer :
A
Explanation :
Making products more homogenous (similar) would likely increase cannibalization, as customers see less distinction between the offerings and may switch between them rather than purchasing both or seeing them as addressing different needs.
Learning Objectives
- Master the strategic factors in positioning products to cut down on cannibalization across a company’s own product range.