Asked by Gaurav Khanna on Sep 24, 2024
Which of the following is FALSE?
A) To reduce cannibalization among products,reposition a product so that it does not directly compete with the other
B) After acquiring a substitute product,lower prices on both the products
C) After acquiring a complementary product,lower prices on both the products
D) All of the above
Reposition
The process of changing the market position of a product, brand, or company, often involving adjustments in marketing strategy, branding, or product features.
Complementary Product
A product that enhances the value of another product when used in conjunction, often leading to an increased demand for both.
- Develop an understanding of the strategic concerns in product placement to reduce internal competition among a company's products.
Learning Objectives
- Develop an understanding of the strategic concerns in product placement to reduce internal competition among a company's products.