Which of the following is NOT an element of a comprehensive competitor analysis?

A) strategies
B) weaknesses
C) buy centers
D) marketing tactics

Buy Centers

Buy centers are groups within an organization involved in the purchasing decision process, including users, influencers, buyers, deciders, and gatekeepers.

Marketing Tactics

Specific actions within a company's marketing plan designed to execute the overall strategy, such as promotional campaigns, social media engagement, or price adjustments.