Asked by Devante Starks on Apr 27, 2024
Verified
Which of the following would best enable a marketer to measure the utility a customer attaches to a new product's features?
A) Kano model
B) SWOT analysis
C) conjoint analysis
D) virtual reality test
Conjoint Analysis
A statistical technique in market research to determine how consumers value different attributes that make up a product or service.
Utility
The total satisfaction received from consuming a good or service, often used in economics to explain choices made by individuals.
- Evaluate the influence of market analysis and consumer insights on the innovation of products.
- Elucidate the principles and uses of the Kano model within the realm of product development.
Verified Answer
AF
Ariana FotoohiMay 01, 2024
Final Answer :
C
Explanation :
Conjoint analysis is a research method used to determine how customers value different features of a product or service. It asks customers to make trade-offs between different product attributes and helps to determine their preferences and willingness to pay for each attribute. The Kano model is used to determine which product features are essential to customer satisfaction, while a SWOT analysis focuses on a company's strengths, weaknesses, opportunities, and threats. A virtual reality test may provide insights but is not specifically designed to measure customer utility for different product features.
Learning Objectives
- Evaluate the influence of market analysis and consumer insights on the innovation of products.
- Elucidate the principles and uses of the Kano model within the realm of product development.
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