Asked by Domingo Perez on Sep 28, 2024
Which term refers to the outcome or consequence of purchasing a product?
A) perception
B) benefit
C) respect
D) value
Purchasing Product
The act of acquiring goods or services by customers in exchange for money, reflecting consumer behavior and market demand.
Benefit
An advantage, improvement, or gain that is obtained from something.
- Understand the foundation of varied consumer reactions to the marketing mix elements.
Learning Objectives
- Understand the foundation of varied consumer reactions to the marketing mix elements.
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