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Asked by Maren Williams on Jun 17, 2024

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Which of these is the least interactive IMC strategy?

A) personal selling
B) mobile marketing
C) online marketing via social media
D) direct marketing via catalog
E) telemarketing

Interactive IMC Strategy

An approach to integrated marketing communications that emphasizes two-way interaction and feedback from stakeholders.

Mobile Marketing

Marketing activities designed specifically for delivery to and interaction with mobile devices, such as smartphones and tablets.

Online Marketing

The practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers.

  • Recognize the various forms of Integrated Marketing Communications (IMC) strategies and their levels of interactivity.
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Vanessa GarciaJun 20, 2024
Final Answer :
D
Explanation :
Direct marketing via catalog is the least interactive IMC strategy as it involves sending out catalogs to potential customers and waiting for them to make a purchase or contact the company, without much room for immediate two-way communication. Other options listed involve more direct communication and interaction with customers.

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