Asked by Amber Glenn on Jun 08, 2024
Verified
Which statement reflects the philosophy of the market-oriented era?
A) A good product will sell itself.
B) The customer is king.
C) Firms should take advantage of a seller's market.
D) Advertising and personal selling should be emphasized in order to make the sale.
E) Firms should focus on value.
Market-oriented Era
A period where businesses prioritize identifying and fulfilling the preferences and needs of their customers through product development and targeted marketing.
Good Product
A product that meets or exceeds customer expectations in terms of quality, performance, and value, contributing to customer satisfaction and loyalty.
Customer is King
A business philosophy that emphasizes the importance of customer satisfaction and prioritizing customer needs in company decisions.
- Analyze the impact of the marketing orientation on business strategies.
Verified Answer
Learning Objectives
- Analyze the impact of the marketing orientation on business strategies.
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