Asked by Kiasha Trammell on May 18, 2024
Verified
Which term is used by Benoit to describe a company that admits guilt and apologizes for a problem?
A) compensation
B) mortification
C) differentiation
D) minimization
Mortification
A public relations strategy involving an apology or showing contrition by an organization after making a mistake or facing a scandal.
Admits Guilt
The act of acknowledging responsibility for a wrongdoing, often in a legal context, to demonstrate remorse or acceptance of consequences.
- Recognize the strategies organizations use in responding to crises, including apology and compensation.
Verified Answer
(N
(K12_HN) Nguyen Thi Ngoc AnhMay 19, 2024
Final Answer :
B
Explanation :
Benoit uses the term "mortification" to describe a company that admits guilt and apologizes for a problem.
Learning Objectives
- Recognize the strategies organizations use in responding to crises, including apology and compensation.
Related questions
Differentiating Between a Problem and a Crisis Is a Challenge ...
Companies Such as Dominoes Pizza Are Using _____________ as Part ...
____ Represents the Correct Order of the Key Elements in ...
Companies Such as Dow Chemical Canada Form a ______________ Representing ...
According to Experts, Management's Two Biggest Mistakes When Dealing with ...