Asked by Tashae Thomas on May 28, 2024
Verified
Why did Wells Fargo launch an initiative in 2017 with Habitat for Humanity?
A) to meet stakeholder demands
B) to address social media complaints
C) to improve its corporate reputation
D) to widen its organizational influence
Corporate Reputation
How a company (or organization) is perceived by its key stakeholders.
Habitat for Humanity
An international nonprofit organization that helps families build and improve places to call home.
Initiative
The ability to assess and initiate things independently, often to bring about change or innovations.
- Analyze the role of corporate reputation initiatives in crisis recovery.
Verified Answer
BG
Brandon GutiiMay 31, 2024
Final Answer :
C
Explanation :
Wells Fargo launched the initiative with Habitat for Humanity in 2017 to improve its corporate reputation, which had been tarnished by a series of scandals. The move was seen as an effort to restore public trust and showcase the bank's commitment to serving the community.
Learning Objectives
- Analyze the role of corporate reputation initiatives in crisis recovery.
Related questions
When the Carnival Corporation Was Rocked by the Costa Concordia ...
Differentiating Between a Problem and a Crisis Is a Challenge ...
Theft,product Tampering and Hostage Taking Are Examples Of_____that May Be ...
If Corporate Social Responsibility Efforts Promote a Business as a ...
Which Term Is Used by Benoit to Describe a Company ...