If total utility is decreasing,then

A) marginal utility is zero.
B) marginal utility is decreasing but still greater than zero.
C) marginal utility is equal to one.
D) marginal utility is increasing.
E) marginal utility is less than zero.

In order to generate interest about the company's publications, the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favourably. She also invited readers to buy the books, discuss them online, and send in their reviews. Which of the following is the best criticism of the manager's action?

A) She engaged in plagiarism.
B) She selectively misquoted information.
C) She failed to protect information entrusted to her.
D) She failed to ensure transparency.

In order to boost sales of its tablets, Zip Communications paid several people to write artificial positive testimonials about its products. What is the best criticism of Zip's decision?

A) It selectively misquoted information.
B) It failed to protect customer information.
C) It engaged in misrepresentation.
D) It violated a copyright.

Your text notes that technology has helped to shift the balance of power from companies to customers. Which statement exemplifies this concept?

A) The Internet allows companies to advertise on more than one platform.
B) Companies can use social networking sites to help them better target their audiences.
C) The Internet has made it possible for customers to comparison shop for products.
D) Data gathered at the point-of-sale can be used by companies to target customers for new products.
E) Automated production systems lead to more efficient and cost-effective manufacturing processes.

Authority ranking is a one-to-one correspondence relationship in which people are distinct but equal.

The "Travel expenses" in the flexible budget for January would have been closest to:

A) $13,200
B) $16,200
C) $13,444
D) $16,500