According to recent field research, creative people are extreme nonconformists.

Which of the following is a key strategy to keep in mind when creating messages for mobile marketing?

A) Include video links whenever possible
B) Use words that have negative connotations to generate interest
C) Recognize that viewers spend more time on mobile ads
D) Keep the messages short and simple
E) Align the audience's interest with what is best for the company

The existence of money makes trade easier. How is it that money can also increase the standard of living?

Eric bought a new snowmobile from the North Pole Manufacturing Company. After buying the machine, Eric then modified it in order to soup it up. In February, just after a snowfall, Eric was driving the snowmobile, when it tipped over, trapping him beneath it. His leg was severely burned. Eric now wants to sue North Pole for strict liability. Eric:

A) will likely win the suit, because of the faulty design of the snowmobile.
B) will likely lose the suit, because the machine has been altered since its manufacture.
C) has assumed the risk of using the snowmobile.
D) cannot sue the manufacturer, because horizontal privity is lacking.

All sales regardless of whether they are in the form of cash or credit should be recognized on financial statements.

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as ________ selling.